Archive | January 2012

Layers of the Skin… Made Easy

Have you ever tried to explain the different layers of the skin to your clients and then observe them as they look back at you with that blank stare?

I like to paint a picture in their mind’s eye of all the layers, what they each do and which layer you are working with. I start by explaining the function of the skin as a whole and then break each layer down. I like to clarify by saying, “The skin is alive and it will repair itself, I am causing the skin trauma in order for the skin to regenerate and make new cells. These new cells go on to replace the old cells.”

Understanding the anatomy and physiology of the skin can provide insight to the measures that can be made to minimize the damage that can surface due to exfoliation treatments. Personally I like to paint the picture all the layers of the skin, including muscle tissue as a bed. This helps your client to understand of how deep the treatment penetrates and which part of the Epidermis, Dermis and Subcutainous layers that I am stimulating.

Lets break it down…

Comforter= Top Layer of the Epidermis- (Stratum Corneum)- Removal of the comforter by way of bio-chemicals (enzymes), chemical (AHA, BHA, Jessner and TCA) or physical treatment (Microdermabrasion, pumice, etc) allows any treatment to penetrate deeper.

When I stimulate the comforter by removing the top layer of the skin I put the skin in defense mode, thus results are inevitable.

Blankets= Medium or “between” layers of the epidermis (Stratum Lucidium, Granulosum, Spinosum, Germinativum)- The blanket layer is always regenerating every 28-42 days depending on age, lifestyle and genes. The cell cycle is exactly what the treatments are trying to encourage, a speed up of the cycle itself. This is great for wrinkles, fine lines, hyperpigmentation, un-even skin tone and pore size.

Sheets=Stratum germinativum also called the”stratum basale” or the nursery where all the cells are generated. This is a crucial layer for the client to understand as this layer is where the skin makes cells because of stimulating treatments. New cells replace the old cells.

Mattress= Subcutaneous Layer- Collagen and elastin are the building block and structure of the skin. Elastin fibers give skin its ‘rubber bands’, – its ‘snap-back quality’. Sagging skin is lacking youthful levels of elastin fibers . Wrinkles form because there is elastin fiber deficient (sagging) skin lying over the moving muscles of your face. Stimulating exfoliating treatments treats this loss of important elastin fiber by returning the elastin content of your skin to that of elastic, youthful skin.

Box Spring= Muscle layer. This is where the main structure of our skin covers.  Muscles need to be massaged and stimulated in the same way our skin does. Muscle tension can cause wrinkles such as crow’s feet, labial folds and forehead lines. Memory lines. Treatments such as micro-current www.beautifulimagellc.com and high frequency can stimulate and relax muscle tension.

I hope this helps you understand the structure of the skin, and if you are a service provider like an Aesthetician, then you can be more effective in explaining what exactly what part of the face you are working on.

Please keep you eye out for this is an exerpt from the article I am writing for Les Nouvelles Esthetique & Spa or visit www.www.lneonline.com that should be published in this years May issue.

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The Birth of About BEAUTY

Abour BEAUTY

About BEAUTY started in my head during a Real Estate specific networking group I visited the last week. I was the only person attending who was not in the real estate business. One of the leaders of this group is a home stager. I thought how brilliant it was for him to be the leader for a group that buys, sells and finances the one thing he can stage? Brilliant.  I wanted to be him, but only in my industry.

The one thing that seperates me from all the other Aestheticians out there is that I use Micro-current technology from Beautiful Image for Non-Surgical Face-Lifts. That is my niche. That is what stands me apart. Not to mention that there are only 2 machines in the Tampa Bay area and I have one!!! www.beautifulimageLLC.com

I started About BEAUTY with that thought in mind… to have people in my industry come to me, get educated, find support and network with each other all the while get to know me and my talents and how I can help them in business! Brilliant! The name was easy. It is a play off from About FACE which is my internet radio show on Rhino On Air that airs Thursday mornings at 9AM EST.

About BEAUTY is an Open Professional Group for Education, Inspiration, Business Information & Networking, Beauty Industry focused.

This is a group that is open to Beauty Professionals: Hair Artist, Makeup Artist, Massage, Salon & Spa Owners, Photographers, Nails, Boutiques and Fashion Experts.
The meetings are more of a workshop: brainstorming, open forums, announcements and networking.
 1st Monday of every month at 6:30-8 AT … Remmel Wellness Center and Anti Aging Institute 6416 Dr. Martin Luther King St. N. St. Pete FL 33702 727-525-1141 www.remmelwellness.com
Find US on Facebook and get hooked up! https://www.facebook.com/#!/groups/327600967272177/
Making your bottom line as beautiful as your clients!!!

What Grade Does Your Makeup Get?

Whay Grade Are Yur Products?There is a HUGE difference between over the counter products and professional products. Effectively it all boils down to how you get the products, did a woman behind a fancy department store counter help you, did you get a facial with an Aesthetician and did she recommended it to you? Believe it or not, there is a huge difference between the two.

There are three different grades of makeup to choose from, over the counter, professional or medical. Let’s look at them in a little more detail.

Eye Makeup

Everything you are able to use on your face is regulated by the FDA and the percentage of active ingredients in the product will determine just how you can buy it. Over the counter (OTC) constitutes less than 2% of active ingredients. You can acquire these products by means of TV, radio, department stores, grocery stores, beauty consultants (working with a MLM line) CVS, Walgreens etc. The products aren’t strong enough to hurt your skin providing you use them correctly. Many of my clients are happy with their products and being a professional I respect their choice. However, I think it all depends on what your expectations are, if a client is really happy using an OTC product then that’s good. Personally I’m happy to let my facials speak for themselves as my main focus is my client’s satisfaction.

Professional: 2% and higher, up to 10% of active ingredients. The professional has a license and education that pertains to application and you can find these products in a salon, spa, dermatologist and plastic surgeon’s office.  As these products are result orientated the focus and motivation behind the product is change. But for real change you’ll need a higher active ingredient in the product .

Medical: 10% and higher of active ingredients. This is a prescription product only. The doctor prescribes the product for real change but it is mainly the patients who receive prescriptions for skin conditions and diseases.

I hope this sheds some light on the subject. If you’re confused and want personal attention in this matter then I’d be happy to help you. I conduct a comprehensive 2 1/2 hour appointment in the comfort of a woman’s home, a one on one with emphasis on my clients concerns together with any questions they might have. This is a great opportunity to examine the makeup and skincare she has in her drawers and is currently using. I go though their makeup and pitch the old, dated, wrong and expired. Believe me there are a lot of crazy things in a woman’s purse, I can understand why men are afraid of them. I then give suggestions for positive changes.

Although Mary Kay started this idea I approach it from a slightly different perspective  where my focus is on education not sales. I also do a step by step makeup application with a detailed instruction. The makeup is removed and my client can then apply the makeup herself with further instruction. I will demonstrate the most progressive techniques in makeup application and teach you how to accentuate the positive and eliminate the negative.

After I leave clients are so happy that they ask me to do closets, kitchens and garages…but I think I’ll just stay with what I know. I do love what I do especially when I see the proverbial light bulb go on when a client figures out her daily regime and gets the look she is needing. It is magical!

When it comes to products ask yourself a simple question, are you happy with it and is it helping you? Are you getting results? If not then I suggest you go up a grade level. It can make all the difference in your skin! I love and recommend Randy James LeBrecque’s line Rande James… check it out www.randejames.com and GloTherapeutics http://www.glotherapeutics.com !

If you are interested in any further information or would like a consultation then please visit www.skinchicinc.com for my number and special pricing, mention my blog and receive 10% off.

 

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What Are you Worth in the New Year?

I am aware that most women were looking for advice on how to do a smokey eye for a special occasion however, I have decided to reflect back on this year and ask a very important question to all the service providers out in “beauty industry land”, what is your worth? Have you cherished your worth more this year than the past? Are you getting closer to knowing your true worth for the New Year?

I am feeling very reflective. Lately I have been asking myself “Do I really know my worth?” and “What does worth mean anyway?” This all stems from when I had Foster Fox as a guest on a recent internet radio show of mine, ‘About Face’ (www.rhinoonair.com)  It struck a chord with me, so strongly in fact that I just had to blog about it and as a result I’m dedicating my next About Face show to the subject of knowing ones worth. Most beauty service providers, in fact most people don’t know their worth. It was exactly the same for me for almost all of my 20 year career.

Knowing my worth as Founder/Owner of Skin Chic Inc., Paramedical Aesthetician, Professional Makeup Artist, Beauty Industry Educator, Public Speaker, Radio Personality and Writer has been one of the hardest lessons for me personally to learn. To know the balance between offering freebies, doing charitable pro bono work and even to ask for the right and fair price for what I do can be tricky. This requires the confidence in knowing the cost of my overhead (my makeup is not cheap), taking consideration of time and travel (wear and tear together with gas), doing my field homework and matching/beating my competitors prices. And so on. This knowledge comes from the experience gained in my chosen area of expertise.

This past year I have gotten closer to knowing my worth. Do I base my worth on that 20 years of experience? Have I been doing enough networking, blogging, tweeting, Facebooking and other forms of marketing to get my name out there? Do “they” know who I am and what I can provide?

I think the proverbial light bulb came on for me this past year. When it comes to knowing my worth, the past three years have been the most challenging of my career, I realized that I have given so much away. Isn’t my knowledge worth something? I think it is. It takes extensive knowledge to set up a fully equipped Aesthetic room in less than two weeks in order to run a successful practice. I have set up and equipped three rooms for free and I now feel I need to get compensated for all that work. Is that being unreasonable?

The Bible says: A workman is worth their hire.1 Tim 5:18. Wages should be fair and relative for what the workers skills require. Myself, I know that I have been around long enough to know my worth and for people to value my work, talent and professionalism. As with any experienced professional, I have paid my dues.

A casing example was this past month. I did a fashion show, pro bono where I worked for five and a half  hours non stop providing make up for over twenty 20 models. When other makeup artists had left I chose to stay until the end of the show because a friend was in need. I valued her worth not just mine and in return I got valuable exposure in a city I haven’t really worked in before. It made sense for both parties and I was so thrilled with the on site picture of my work that I have used it on both my website and Facebook page. I wouldn’t have done it if I hadn’t known and respected the designer as the show was in an already saturated market. This was all based on knowing my worth and seeing a situation where not one but both parties benefited.

I have been asked to write articles for Les Nouvelles Esthetiques & Spa magazine. I am thrilled. I know that this is a pro bono writing gig, I know this national beauty industry magazine will give me national exposure. I am humbled by this. I know all the work I will pour into writing a few articles (I am an over achiever), however I wouldn’t pass this opportunity up!

I think people can often see makeup artists as playing dress up, I know because I have experienced it myself and been treated exactly that same way. I don’t think people fully appreciate the work and the artistry behind the technical craft in a makeup application. Some think, “I’m doing you a favor by giving you an opportunity to do something for free”. This can be seen as insulting to a professional and,  where previously I might have felt guilty in saying no  I now value my true worth and I politely decline. I thank them for thinking of me and I move on.

Please don’t misinterpret this, I have donated much to charity and will continue to do, I am always thinking of how I can donate more. Just by way of an example, I have done over $3,000 worth of facials at my last place of employment (approx. 67 hours of free work). I do understand that any job I do can lead to more work however, that doesn’t fill my lipstick palette. I have learned to scale back, be wiser and make better choices for the new year. People value people and as someone once said to me, ‘Is it up to standard or down to price?’

I hope you know your worth in the new year. Happy New Year!