Archive | March 2012

So Many Skincare Lines, So Little Time

I was stood in the middle of a huge expanse in the Miami Convention Center at the International Congress of Esthetics and Spa surrounded by hundreds of different skincare lines and feeling, not only overwhelmed but incredibly excited. There were so many lines biding for the attention of the professionals in the hope of a sale and for the opportunity to utilize their skincare line in the professionals practice.

While I think every line is great and  every line has its place, not every line is perfect. Every line is known to have its ‘star product.’ I used to say this all the time when I was a sales representative specializing in outbound sales. First I was careful not to speak negatively about any of the competitors and I would also make sure I was astute to all the ingredients, buzz words and new technology that not only my line had, but my competitors had too.

I have a standard in why I pick and choose the products I work with. My standard is that I have extensive knowledge of the company and the specific ingredients in each bottle. I also know that it works on a personal level as well. Some professionals make their choice by what they learned in school while others choose the philosophy behind the line.

I write this for anyone who is pondering what line to carry in their practice. The following list are specific elements that a line should have. They read as an A to Z.

Here you go then. Regarding the products you use on your clients:
1) Are they certified toxic free?

2) Do they contain no hormone disruptor’s or age accelerators?
4) Do they go beyond natural and organic to “inhibit” cancer?
5) Do they reach and feed the “mother cells”?
6) Do they restore and repair broken capillaries?
7) Do they provide a unique one-of-a-kind luxurious experience?
8) Are they made with organic ingredients and contains “live” fresh resveratrol?
9) Do they naturally contain antioxidants and phenolic compounds?
10) Are they all natural but deliver cosmeceutical strength with visible results on the first application?
11) Are they all backed by clinical human trials to “inhibit” skin cancer?
12) Do they reduce free radical activity?
13) Do they stimulate cell energy?
14) Do they rapidly improve and heal acne, rosacea, dermatitis, seborrhea or any other skin conditions?
15)  Are they healthy for the whole body?
14) Do they provide oral supplementation for body and skin?
Chemicals are OUT. The “baby boomers” want to look good. Luxury proven ANTI-CANCER is IN and spreading like wild fire!

I hope this helps you to make the right decision on what line to choose for your practice. I also hope this opens your mind to all the skincare lines out there and remember, every skincare line has its place and every skincare line has its star product.

So many lines, so little time. Just take your time and find the best fit for you!

Bring Home the Bacon… Now Where’s the Pan?

... and fry it up in a pan.... ‘I’m a Woman,’ written by Lieber and Stoller and performed by the late Peggy Lee became famous for the Enjoli perfume commercials of the 1970s. Some however, may remember it differently as the duet with Raquel Welch and Miss Piggy on The Muppet Show!

It is a song of inspiration about the amazing feats that women perform every day and although I am constantly aware of this, do I really understand exactly what kind of feats they are referring to? I might not be saving lives, ending wars and giving all my money to charities but I do know of the amazing feats I perform for women every day. It goes a long way to helping women feel better about themselves, it’s rewarding and it inspires me.

This all began in my car this morning as I cruised over the Sunshine Skyway Bridge and into the dawn of a glorious new day. (For those who don’t know, The Skyway bridge is the tallest, most majestic bridge in Tampa Bay connecting South Shore to Saint Petersburg.) Then suddenly as if by an amazing feat itself I found myself humming this very same song. I smiled.

Although I drive this same bridge everyday somehow today felt different, very different. Partial as I am to random humming, I have no idea why I began humming “I’m a Woman” this morning, it’s not as though it was on the radio or anything. In fact I hadn’t thought about the song in ages but just in that moment I was transported back and began thinking of how powerful women in business really are. I also began thinking how I feel when I am working on a woman’s face. How totally focused I am on getting her the results she is expecting, hand holding with every step. It is fulfilling and as I feel empowered, I am empowering them too. It is the most natural of motivations and makes me forever grateful for what I do.

I was also thinking about networking, due mainly to the rather large, bright pink directory of Working Women of Tampa Bay that is resting on the front seat of my car. (www.workingwomenoftampabay.com)  It made me think of all the women out there who are working and of those who are the only bread winners in the family. I paused to think a while.

Just prior to breaking in to my first hum of the day I had just finished a telephone conversation with Heather Sakelariou, owner and fellow Aesthetician of Heather’s Day Spa www.HeathersDaySpa.com. I had just booked her for my March 22nd. About FACE show on Rhino On Air www.rhinoonair.com and she shared with me about how much she does for her family. She is both gracious and humble. She is happy and she is inspiring. People like this are such a pleasure to work with, every day they stride forward with a purpose.

I also pondered over ‘About BEAUTY’ and I secretly hoped it would be a success.

As I said “In the Beginning” this is therapy for me. I reflect on my thought process, my own fears and insecurities and my hopes and aspirations for the future. With that comes a true, very real respect for women. We are powerful, we are strong and we are united.

We are women… now where was my pan?