I was stood in the middle of a huge expanse in the Miami Convention Center at the International Congress of Esthetics and Spa surrounded by hundreds of different skincare lines and feeling, not only overwhelmed but incredibly excited. There were so many lines biding for the attention of the professionals in the hope of a sale and for the opportunity to utilize their skincare line in the professionals practice.
While I think every line is great and every line has its place, not every line is perfect. Every line is known to have its ‘star product.’ I used to say this all the time when I was a sales representative specializing in outbound sales. First I was careful not to speak negatively about any of the competitors and I would also make sure I was astute to all the ingredients, buzz words and new technology that not only my line had, but my competitors had too.
I have a standard in why I pick and choose the products I work with. My standard is that I have extensive knowledge of the company and the specific ingredients in each bottle. I also know that it works on a personal level as well. Some professionals make their choice by what they learned in school while others choose the philosophy behind the line.
I write this for anyone who is pondering what line to carry in their practice. The following list are specific elements that a line should have. They read as an A to Z.
Here you go then. Regarding the products you use on your clients:
1) Are they certified toxic free?
2) Do they contain no hormone disruptor’s or age accelerators?
4) Do they go beyond natural and organic to “inhibit” cancer?
5) Do they reach and feed the “mother cells”?
6) Do they restore and repair broken capillaries?
7) Do they provide a unique one-of-a-kind luxurious experience?
8) Are they made with organic ingredients and contains “live” fresh resveratrol?
9) Do they naturally contain antioxidants and phenolic compounds?
10) Are they all natural but deliver cosmeceutical strength with visible results on the first application?
11) Are they all backed by clinical human trials to “inhibit” skin cancer?
12) Do they reduce free radical activity?
13) Do they stimulate cell energy?
14) Do they rapidly improve and heal acne, rosacea, dermatitis, seborrhea or any other skin conditions?
15) Are they healthy for the whole body?
14) Do they provide oral supplementation for body and skin?
Chemicals are OUT. The “baby boomers” want to look good. Luxury proven ANTI-CANCER is IN and spreading like wild fire!
I hope this helps you to make the right decision on what line to choose for your practice. I also hope this opens your mind to all the skincare lines out there and remember, every skincare line has its place and every skincare line has its star product.
So many lines, so little time. Just take your time and find the best fit for you!