In my previous blog, ‘So many lines, so little time’ I wrote about how to specifically decipher between all the lines out there in skincare land. I next thought about all the makeup lines an all the choices of specific foundations to choose from. I wanted to break down all the formulations out there for you in order to choose the right one out there for you and your clients.
Are you confused on which is the right for you? Do you even know the difference between mineral, talc or liquids? Do you know that there are different levels or grades of products out there? If your confused then this blog is for you.
Let me break it down for you.
Minerals: Minerals are bio-inert. Bio-inert means that there isn’t a chemical or physical reaction between the skin and the makeup. Minerals and pigments are micro-pulverized using proprietary technology into microscopic flat particles. These particles overlap each other on the skin to allow the skin to breath and function properly while filtering out airborne pollutants. There is great staying power to minerals that rarely need touch ups throughout the day. Chemical free, preservative free and the pharmaceutical grade minerals are TALC FREE!!! The minerals are also smear proof and water resistant. Minerals have buildable coverage as well. Minerals are great for concealing so you don’t need another product. It is your liquid, power and concealer all in one.
Liquids: Liquid foundations have a liquid lotion base and pigments added for color and coverage. Many have chemicals, preservatives and parabins.
Tinted moisturizer– It is a lotion and pigments combined, 80% lotion and 20% pigment. VERY sheer coverage. Tinted moisturizer is perfect for softening and protecting the skin while adding a hint of foundation color. This makeup is also ideal because you don’t have to put on moisturizer and then foundation, it’s a one step process.
Liquid Foundation– 40% lotion and 60% pigments. MOST airbrush makeup utilizes a liquid foundation however, they add water so the spray won’t get clogged. This is great for easy application, personally I think it’s a fad. It may look cool but the makeup artist must carry the machine which might be cumbersome. Women with oily skin should avoid dewy finish foundation and should set any liquid foundation with a translucent powder to reduce shine.
Whipped Foundation– This is a liquid foundation that has been whipped with air. Mousse makeup is liquid makeup with air whipped in making it lighter and smoother. It comes in a spray or aerosol-type can, like whipped cream. It costs more than other cosmetics because you’re paying for the added air and specialized packaging but if you’ve ever spread whipped butter on a hot piece of toast then you’ll know the difference is vast. Whipped foundation is good for all skin types.
Talc: Talc is a mineral produced by the mining of talc rocks and then processed by crushing, drying and milling. Processing eliminates a number of trace minerals from the talc but does not separate minute fibers which are very similar to asbestos. Talc is toxic and talc particles can cause tumors in human ovaries and lungs. Numerous studies have shown a strong link between frequent use of talc in the female genital area and ovarian cancer. Talc particles are able to move through the reproductive system and become embedded in the lining of the ovary. Clearly with or without asbestos-like fibers, cosmetic grade talcum powder is a carcinogen.
I don’t mean to scare you about talc, as you probably gathered I am just not a fan of the stuff. I have been pro minerals ever since 1996 when I was a sales representative with Jane Iredale.
What I encourage you to do is be astute to the products you are going to personally use and the products you are going to use for your clients. Read labels, study the new technology, do your homework. I also would like to encourage you to try all the forms of makeup out on yourself. If you love a product yourself you will always be better at selling it.
Go to your makeup bag, empty it, go through it and then start to throw liquid items away if they are more than 3 months old. Now you have made a start.